IKEA has unveiled ‘SKOGSDUVA,’ a children's collection inspired by the mysterious Swedish forest, and it is drawing a positive response from consumers.
Themed around the Swedish forest, ‘SKOGSDUVA’ was designed to let children naturally experience the joy of play in their everyday lives. Comprising a total of around 20 products, the collection incorporates elements through which children can learn about the habits of endangered wild animals living in the Swedish forest, emphasizing a harmony of play and learning. Key products include: ▲a ‘duvet cover and cushion’ that vividly depict the Swedish forest, ▲‘soft toys’ that reflect the habits of wild animals such as the Arctic fox, hedgehog, and otter, ▲a ‘hooded towel’ that lets children transform into a lynx, and ▲a ‘coloring paper roll’ through which children can express their dreams and ideas about nature by coloring. Maria Törn, Children's Product Range Manager at IKEA of Sweden's Product Development and Supply headquarters, said, “IKEA strives to help many people see their homes as more enjoyable spaces,” adding, “We hope the SKOGSDUVA collection, which combines products essential for everyday life with play and storytelling, adds fun to families' daily routines and offers children an opportunity to nurture their curiosity about nature.”
Meanwhile, IKEA's children's collection ‘SKOGSDUVA’ is available at all IKEA Korea stores (Gwangmyeong, Goyang, Giheung, and Dongbusan), the official online mall and app, and Hej Order, the remote ordering service via phone or chat. 1670-4532