Lotte Chemical has launched its new engineered stone product, the 'Premiere Collection.'
The 'Premiere Collection' is a new series under 'Staron,' Lotte Chemical's engineered stone brand. Inspired by the patterns of natural stone, it naturally expresses the beauty of lines through a design in which two tones appear to flow into one another. The new 'Premiere Collection' is available in a lineup of three types—Largo, Legato, and Gravita—all of which reflect the latest design trends of large-scale wave patterns and rich textures to capture the premium quality found in the natural beauty of real stone. In particular, its natural lines and the gradations of its surfaces evoke traditional landscape ink paintings, offering a distinctly Korean sense of beauty.
The new product's colors are based on white, cool gray, and black, allowing it to be applied not only to kitchen countertops and interior walls but also to a wide range of other spaces to create differentiated environments. In addition, the 'Premiere Collection' has been improved to resolve the pattern discontinuity that occurred when joining two countertops, connecting them as if they were a single piece for a natural finish. Furthermore, the new product is produced in-house at Lotte Chemical's Yeosu plant, giving it the strength of a stable supply of high-quality products both at home and abroad.
Jung Jong-hoon, Executive Director of the Building Materials Division of Lotte Chemical's Advanced Materials Business, stated, "Since its launch, the Premiere Collection has attracted considerable interest from customers in Korea as well as in the Americas, Europe, and Australia," adding, "We plan to continue expanding our engineered stone sales going forward, from production through to sales."
Meanwhile, Lotte Chemical holds a 15% share of the global market, with an annual engineered stone production capacity of 970,000 sheets. 02-829-4114