KCC has launched ‘Sup-eu-ro Self,’ a premium paint designed exclusively for interior use. ‘Sup-eu-ro Self’ is an eco-friendly paint that anyone can easily apply at home, and it comes in a lineup of 8 products specialized by application.
The newly launched ‘Sup-eu-ro Self’ is a premium product that combines outstanding quality with consumer-focused convenience. In particular, by subdividing the product lineup according to different applications, KCC has made it easy to use not only for professionals but also for beginners. The lineup consists of 8 products in all: ▲for wallpaper ▲for tile ▲for steel ▲for verandas (concrete) ▲for wood ▲anti-condensation ▲varnish ▲multipurpose primer (gesso). This allows even consumers with no specialized knowledge of paint to intuitively choose the right product for their needs without much difficulty.
As a premium product, ‘Sup-eu-ro Self’ also delivers excellent performance. All 8 products in the ‘Sup-eu-ro Self’ lineup feature a low-volatile-organic-compound (Low-VOC) formulation, so they have little odor, and their excellent surface leveling after application produces a beautiful finish. Leveling refers to the property by which the surface becomes smooth after the paint is applied. In the case of the wallpaper product, an easy-cleaning function that lets contaminants be wiped off easily even after application, along with antibacterial and anti-mold functions, helps maintain a comfortable indoor environment. In addition, tile surfaces that are smooth and difficult to paint can be coated easily with the highly adhesive tile paint, and the steel paint also has an anti-corrosion function. For places prone to mold, such as the walls or ceilings of utility rooms, applying the anti-condensation paint makes it easy to achieve a condensation-suppressing effect.
‘Sup-eu-ro Self’ features colors carefully selected for each product by the KCC Color & Design Center. The KCC Color & Design Center analyzes rapidly changing architectural and interior trends and develops paint colors based on them. Since ‘Sup-eu-ro Self’ is a product used inside the home, its eco-friendliness has not been overlooked either. These water-based, low-volatile-organic-compound products have almost no odor, and all 8 products have received Environmental Labeling Certification. Environmental Labeling Certification is an eco-friendly certification mark granted by the Ministry of Environment to products that cause less environmental pollution or conserve resources compared with other products across the entire process of production, consumption, and disposal.
Meanwhile, KCC plans to expand online sales of ‘Sup-eu-ro Self’ by making it available not only at dealerships but also on online shopping malls. As more people purchase paint and interior materials without face-to-face contact, KCC plans to diversify its distribution channels so that consumers can easily buy the products. Going forward, ‘Sup-eu-ro Self’ is expected to be readily available at various online shopping malls. 080-022-8200
