Bodyfriend has unveiled 'FAMILIE,' a design massage furniture brand created to elevate the interior of the home.
The company aims to shed the image of massage chairs as bulky, space-consuming items and to appeal to everyday consumers. 'FAMILIE' is a brand that proposes a new lifestyle of massage furniture, applying Bodyfriend's massage technology to a range of furniture products such as sofas and beds. A defining feature of 'FAMILIE' is its interior-friendly design, which stands up perfectly well as ordinary furniture even without the massage functions. The company explains that, with its minimal yet compact form and a cozy, comfortable seating feel, it is more than sufficient for use as a regular sofa.
The 'FAMILIE' product names reflect the characteristics of each product, such as 'C (Classic)' and 'S (Scandinavian).' First, the 'FAMILIE C' adds massage functions to a single-seat fabric sofa. Featuring a design that won an award in the Concept category of the 2024 Red Dot Design Award—one of the world's three major design awards—it is crafted to harmonize with any interior. In addition, the fabric material lends a cozy, warm feel, while premium interior materials maximize the seating comfort. It is available in three colors—beige, mustard, and indigo—to suit personal taste. Although it has a classic sofa design, it distinctively incorporates a full range of Bodyfriend's massage technology, including a three-dimensional frame and a heating function of up to 50 degrees. The 'FAMILIE S' is a massage sofa with a simple, refined Northern European design. Its Scandinavian-concept exterior blends naturally with fabric in a bright greige color, and the application of easy-clean PU fabric makes everyday care simple. It also does not overlook massage performance, offering thorough neck and shoulder massage as well as a rotating calf massager that can be turned into place only when needed. In particular, it features a comfortable viewing mode that maintains the most relaxing angle for receiving a massage while watching TV or online video (OTT) services.
A Bodyfriend official said, "Through the FAMILIE brand, we will present products that add health-conscious design and innovative massage technology to every piece of furniture that comes into contact with the body, and by gradually expanding our portfolio, we will offer a new paradigm to the furniture market."
Meanwhile, to celebrate the launch of the 'FAMILIE' brand, Bodyfriend has also opened 'FAMILIE House,' a pop-up-store-concept space. 02-3448-8980