Vitz, a comprehensive interior platform, is launching new lighting products in the Mid-Century Modern style, which has been gaining significant popularity in the interior market recently.
Focused on practicality and simple forms, Mid-Century Modern is characterized by an appropriate blend of materials such as steel, wood, and acrylic on a low-saturation base, with accents of furniture and accessories in bold primary colors. Vitz plans to release products featuring silver steel frames as well as new products in primary colors, so that they suit everything from natural wood and pastel-toned interiors to achromatic interiors.
The new Mid-Century Modern style products unveiled by Vitz this time include ▲Plate Stand ▲Midnight Stand ▲Lance 1-Light Shelf Floor Stand ▲O-Series Interior Lighting.
The highly practical 'Plate Stand,' which adds a tray function to lighting, and the 'Midnight Stand,' a rechargeable cordless type with a steel-line handle design for excellent portability, are Vitz Origin products that continue to be loved. In addition to the existing colors, they are being released in five colors—orange, yellow, green, blue, and silver—as well as combinations pairing two of these colors, making it possible to create a Mid-Century Modern interior with striking color appeal. The 'Lance 1-Light Shelf Floor Stand' is one of Vitz's best-selling products, offering both lighting and storage in a single, highly practical item. It is being reinterpreted and released from the previous integrated black-frame type into modular furniture, allowing users to assemble silver steel frames and shelves in various colors into the form they desire. In particular, the 'Lance 1-Light Shelf Floor Stand' can realize various styling regardless of space or situation, making it a product that satisfies interior design, functionality, and flexibility all at once.
A Vitz official said, "We plan to launch products with trendy and practical designs that will satisfy customers' tastes this fall season."1877-9920
