Hansol Homedeco, a company specializing in interior building materials, has launched its integrated brand 'lasola'.
'lasola' is an integrated brand for interior products that sets the innovative direction for Hansol Homedeco's product development. Through 'lasola', the company aims to realize its vision of being 'a company that creates customer value by making happy spaces' by bringing to spaces both 'High Standard'—the highest benchmark for creating spaces, including outstanding product capabilities and the development of new materials that serve as solutions—and 'High Design', a differentiated design sensibility encompassing materials, patterns and colors that give a space its originality.
In particular, 'lasola' expands Hansol Homedeco's scope beyond products such as flooring, walls and doors to a lifestyle that makes the experience of space a happy one. As an eco-friendly brand aligned with the recent trend of 'practical premium', it will connect with consumers through 'a sense of space' and convey an image of innovation.
Hansol Homedeco will apply the 'lasola' brand across all of its interior materials, including flooring, wall coverings, doors and molding materials, sheet materials and furniture materials, and plans to gradually extend it to product packaging as well as to dealerships nationwide.
An official from Hansol Homedeco stated, "Going forward, we will present a variety of brand experiences through lasola and share the values of High Standard and High Design together with our customers, thereby creating new value for the spaces that lead the times."
Meanwhile, to promote the integrated brand 'lasola', Hansol Homedeco produced the video advertisements 'Flooring Edition' and 'Space Edition', and previewed the brand through the exhibition 'A Sense of Space Meets a Sense of the Earth' at the Seoul Living Design Fair held at COEX this past February. 080-777-2299
