Mongttang Ttukttak Co., Ltd. (CEO Song Kyung-soo) is launching ‘Ttukttak Platform (hereinafter Ttukttak),’ an interior portal service.
As the recent housing trend has shifted away from a space merely for living toward a space that reflects one’s taste and offers healing, spending on self-directed interior design and home furnishing is surging. However, the reality is that a growing number of consumers are having unsatisfactory experiences due to information asymmetry.
‘Ttukttak’ was created as a solution to these problems, declaring an end to the era in which businesses monopolize information and driving a paradigm shift toward sharing information together with customers. ‘Ttukttak’ consists of the ‘Chajabwa (Search It)’ service, which provides all information related to moving and interior design preparation; the ‘Bulleobwa (Call It)’ service, which searches for and connects customers with interior design specialists by residential area; and the ‘Kkumyeobwa (Decorate It)’ service, which offers cost-effective interior products that customers need to decorate their own homes.
In addition, ‘Ttukttak’ is holding various events to celebrate its launch. One person will be selected from among those who submit their stories on the Ttukttak website, and their interior design costs will be covered up to a maximum of 20 million won. Separately, for five selected customers, an interior design firm that is Ttukttak’s partner will provide interior planning and design free of charge. Although self-directed interior design has been increasing recently, many people proceed without professional design and planning due to cost concerns, so consumers planning a self-directed interior project should consider taking part in the event. Anyone can participate after signing up as a member on the Ttukttak website. The event runs until October 30. In addition, all newly registered members will receive a 10% discount coupon for additional discounts at the shopping mall, and during the event period they can also receive an additional 10% in reward points.
Kang Hyung-gu, Executive Vice President of Business, said, “The Ttukttak Platform is a service created to become a reliable partner for ‘home concept-ers’ (people who want to more smartly consume everything related to the home, including interior design, for a comfortable and convenient life) who wish to decorate their homes smartly.” To this end, he stated, “Within this year, we will build a network of interior design experts to support trustworthy interior construction, as well as support a voluntary content community for customers interested in interior design, and based on this, we plan to expand into P2P transactions in the future. In addition, keeping pace with the Fourth Industrial Revolution, we will introduce simulations applying VR and AR so that customers can easily experience design themselves based on floor plans, incorporate an AI engine to provide customers with the tailored information and products they truly need, and apply blockchain security technology to further strengthen customer convenience and platform reliability.” 1644-0004