HAATZ Co., Ltd. (CEO Kim Seong-sik), a leading company in premium kitchen appliances, is moving beyond the kitchen and living room to present cleaner, more sophisticated bathrooms. HAATZ recently launched 'HAATZ BATH,' presenting a new paradigm for bathroom interior brands and making a full-scale entry into the related market.
According to HAATZ, HAATZ BATH aims to provide high-quality bathroom products at reasonable prices, and has released a variety of products that lead with design and value for money. Drawing on more than 30 years of rich technological experience in premium kitchen appliances and air care solutions, HAATZ has launched a diverse range of products—including sanitary ware, functional faucets, bathroom accessories, and integrated bidet toilets—drawing considerable attention.
The key point of HAATZ BATH is to create a luxurious bathroom by enhancing user convenience with high-quality products that also feature trendy design. Based on HAATZ's long-accumulated know-how, the brand plans to present highly refined bathroom products.
Han Dong-seok, leader of the HAATZ BATH business team, stated, "Going forward, through promotions for new bath distributor contracts, we plan to concentrate our budget on store display support, signage support, and more to strengthen our approach to the distribution market," adding, "We plan to expand our product lineup of sanitary fixtures and faucets so that a variety of design concept combinations tailored to consumer needs and the atmosphere of the bathroom space are possible."
HAATZ BATH presents luxurious designs that deliver an unrivaled presence within the bathroom, as well as designs optimized for the bathroom space. On July 13, HAATZ held a bath new business briefing session in the main conference room of its Pyeongtaek factory. At the event, HAATZ explained the vision for its new business in the bathroom sector—which the company is expanding as a new growth engine—along with its dealer sales strategy and support plans, and provided guidance on its approach to the bathroom market and brand development plans, emphasizing not only excellent quality but also thorough after-sales service.
It is said that attendees showed particularly high interest in the concept of a bathroom business linked with HAATZ's kitchen appliances and ventilation systems. Through the showroom set up at its Pyeongtaek factory, HAATZ unveiled a variety of its bathroom products—including sanitary ware, functional faucets, and integrated bidet toilets—and also conducted a sample tour. HAATZ is currently recruiting dealers to pursue successful business together with HAATZ, which provides high-quality bathrooms at reasonable prices.
Among HAATZ BATH products, the toilets comprise a diverse lineup including bidet-integrated toilets, direct-flush one-piece toilets, one-piece toilets, two-piece toilets, and semi-piece toilets. The washbasins are composed of four types of integrated washbasins and one type of pedestal (long-leg) washbasin, allowing customers to choose products that suit their bathroom interior. From urinals and toilet accessories for public restrooms to washbasin faucets and bathtub faucets in various designs, shelf-type rain shower faucets, and bathroom accessories, HAATZ has assembled a rich variety of all the items that make up a bathroom, establishing a system in which distributors, consumers, and suppliers can all win together.
Meanwhile, the main product lineups of HAATZ—the No. 1 range hood company and a leading premium kitchen appliance company—consist of: △kitchen appliances (range hoods, cooktops, and other built-in appliances) △air-purifying appliances (ventilation purifiers, air purifiers, heat exchangers, bathroom ventilation fans) △HAATZ BATH △other consumables and accessories. In particular, the HAATZ hood-cooktop linkage system, which applies HAATZ's own proprietary technology, is a smart system in which the hood automatically operates in conjunction with the cooktop when the cooktop is in use—effectively enhancing user convenience and maintaining a comfortable indoor environment. As the No. 1 range hood company, HAATZ's hood products consist of: △HAATZ's own product lineup 'Platinum,' 'Deco,' 'System,' and 'Cucina' △'Boutique,' an in-house-produced hood with changeable colors △'Elica,' the renowned Italian hood brand. 02-3438-6731 Reporter Lee Seok-hyun
▲ HAATZ BATH shelf-type rain shower faucet
▲ HAATZ BATH toilet
▲ HAATZ hood ZENITH II, WH
▲ HAATZ hood PST-90WHCI