Hearton Co., Ltd. is drawing attention with the launch of its 'Hearton' lighting products, which use MBTI-based color therapy lighting to support individuals' mental well-being.

MBTI is a technique that classifies personality into 16 types and is widely used in schools, the military, companies, and other settings across the United States and Europe. Based on MBTI, users can identify their own personality type through an app provided by Hearton. The app delivers optimal color lighting according to the user's mood, providing a sense of mental calm to modern people exposed to various forms of stress. In particular, for those who suffer from a lack of sleep due to stress, the color therapy lighting helps induce sleep and promotes restful rest.

In addition, through many years of color therapy lighting research, the company has obtained a domestic patent and has earned an Excellence Award at an exhibition hosted by the Commissioner of the Korean Intellectual Property Office. Furthermore, Hearton's research findings on color therapy have been published in the Journal of the Korean Art Therapy Association, drawing attention from academia.

Beyond its function of helping to overcome stress, 'Hearton' offers 16 million colors so that users can create their own color combinations in keeping with an era that values individuality. Because such a wide range of colors can be combined, the product can be used in a variety of ways in everyday life.

Heo Mi-suk, CEO of Hearton, said, "We have launched a healthcare color therapy product that applies color therapy through a smartphone app so that anyone can use it easily, helping support individuals' mental health," adding, "We will actively pursue exports not only in the domestic market but also to North America and Northern Europe, where the color therapy market is well established, and grow the company into one that creates a new color therapy lighting algorithm in the global lighting market."

Meanwhile, Hearton Co., Ltd. has signed a business agreement with Georgia Pain Care hospital in Atlanta, USA, to provide color therapy to pain patients, seeking to establish itself as a global player in the color therapy lighting market. 1533-2137