Samsung Electronics is unveiling new BESPOKE home appliances featuring dramatically enhanced energy-saving capabilities. Last month, Samsung Electronics held ‘BESPOKE Life Media Day’ at Community House Masil in Jung-gu, Seoul, where it revealed the 2023 lineup of new ‘BESPOKE’ appliances.
The 2023 BESPOKE products use a compressor whose efficiency has been improved through ultra-precision machining technology on par with aircraft manufacturing, along with a Digital AI Inverter that combines digital control with AI (artificial intelligence) technology. In total, there are 57 high-efficiency, energy-saving models whose energy efficiency exceeds the minimum threshold for Energy Consumption Efficiency Grade 1, the top rating under Korea’s domestic energy standards.
Compared with the minimum Grade 1 threshold, the BESPOKE ‘Grande AI Washer’ is up to 30% more energy efficient, and the BESPOKE 4-Door refrigerator is 22% more efficient. In addition, air conditioners—which consume a great deal of power in summer—use 10% less energy than the minimum Grade 1 threshold. Among the new products, every washing machine and dryer model meets Grade 1. Across washing machines, dryers, refrigerators, and air conditioners, Grade 1 products account for an average of 75%.
Furthermore, six appliances that can use the ‘AI Saving Mode’ feature through the SmartThings Energy management solution can cut power consumption by an additional 70% at most.
Beyond this, a range of environmentally conscious efforts have been incorporated into the products. Among them, the ‘BESPOKE Grande AI’ washing machine is equipped with a microplastic-reduction cycle that cuts by 60% the amount of microplastics 10㎛ (micrometers) or larger that shed from clothing during washing. In addition, a Solar Cell Remote that requires no disposable batteries has been applied to washing machines and air conditioners, and the interior boxes of refrigerators are made from recycled bio-plastic material. AI functions have also been strengthened on both the hardware and software fronts. This year, AI features have been added to stick vacuums, dishwashers, and ovens as well, increasing the number of AI-equipped products to 15. ‘BESPOKE,’ which started with refrigerators in 2019, expands its range of choices to 27 models this year, up from 24 last year. ‘Sage Green,’ the 2023 theme color, has been added to the color options that are considered a key strength of ‘BESPOKE’ appliances.
Han Jong-hee, Vice Chairman and CEO and Head of the DX Division at Samsung Electronics, said, “In 2023 we will add eco-friendliness, high efficiency, and connectivity to the existing BESPOKE Home to apply the BESPOKE Life concept and provide solutions tailored to each individual’s life.” He added, “In particular, every BESPOKE product launched this year will be equipped with Wi-Fi, so that more consumers can easily reduce their power consumption.” 02-2255-0114
