Hyundai L&C, a total living interior company, has launched 'Cozy Mat,' an eco-friendly premium infant play mat.
Hyundai L&C's 'Cozy Mat' combines two foam mats with a high-elasticity cushion layer, and it is the first infant play mat in Korea to apply an eco-friendly plasticizer. The surface is finished with a special film, giving it excellent water resistance and stain resistance, so it can be easily cleaned with a damp cloth.
On this basis, the product has obtained major domestic eco-friendly certifications such as KC certification and the Atopy Safe Mark, and it has also earned top-level eco-friendly certifications overseas, including 'REACH'—the children's toy standard under the European Union's integrated chemical substance management system—and the highest grade of European textile product quality certification, being recognized as a product that can be used with peace of mind.
Hyundai L&C has built a solid position in the flooring market with products such as PVC flooring, laminate flooring, and commercial tiles, but its distribution channels had become entrenched in B2B, making it necessary to pioneer new markets. Through the launch of 'Cozy Mat,' Hyundai L&C has expanded its flooring product lineup and established a foothold for extending its distribution channels into the B2C market. The children's play mat market has grown continuously every year since 2015 and is recently estimated at around 180 billion won, driven by the ongoing rise in demand for premium childcare products amid inter-floor noise as a social issue. Beyond children's play, cushioned mats are also sought for various purposes such as adults' hobbies, senior health, and pet protection, so the market is expected to keep growing in the future.
A Hyundai L&C official said, "We launched Cozy Mat to meet consumer needs by leveraging our PVC flooring manufacturing technology," adding, "After conducting a preliminary trial with our consumer panel eLen, everyone expressed high satisfaction." The official also said, "With its strengths of top-tier technology and outstanding eco-friendliness, we expect Cozy Mat to establish itself as the leading brand in the infant play mat market within the next three years." Meanwhile, 'Cozy Mat' is sold through eight online marketplaces, including the official online store Hyundai L&C Mall as well as H Mall, and the company plans to expand its B2C sales channels such as home shopping in the future. 080-729-8272
