Coway has unveiled its new 'HITIV Warm-Air Air Purifier,' which adds a warm-air heating function to its clean air purification capabilities.

The new 'HITIV Warm-Air Air Purifier' is equipped with a high-efficiency ceramic heating element that rapidly warms indoor spaces, enabling a temperature increase of about 5 degrees in just 4 minutes. The desired temperature can be set from 16 to 35 degrees, and in addition to a 3-level custom temperature control function, it supports precise temperature adjustment in 1-degree increments via a mobile app. In addition, the 'HITIV Warm-Air Air Purifier' applies a three-dimensional circulating rotation system to enhance air care efficiency. Through a central hole, it sends clean air out in both front and rear directions, and its 180-degree rotation function effectively delivers clean air to every corner of the home. Furthermore, it offers a variety of air management modes optimized for different situations, including ▲Clean Circulation Mode ▲Clean Eco Mode ▲Warm-Air Auto Mode and ▲Warm-Air Sleep Mode. Coway's differentiated filter system helps maintain comfortable indoor air quality throughout all four seasons. It removes 99.999% of ultra-fine particles as small as 0.01㎛, and effectively manages airborne bacteria, mold, viruses, and everyday odors. In particular, it features an Air Matching Filter system that lets you choose and install from among a ▲Pet Filter ▲Allergen Filter ▲Fine Dust Intensive Filter and ▲Dual Deodorization Filter to suit your living environment and lifestyle. The new product has also proven its performance through credible domestic and international certifications. It received the 'Indoor Air Purifier Airborne Microplastic Reduction Certification' after its performance in removing microplastics from indoor air was recognized by the accredited testing institution KOTITI Testing & Research Institute, and it obtained BAF certification after its allergen-removal performance was recognized by the British Allergy Foundation (BAF). In addition, its low-noise performance was recognized by the Noise Abatement Society in the UK, earning it the international certification mark 'Quiet Mark.' A range of convenient features is also included. The 'Circle Lighting' on the central hole intuitively displays operating status—such as real-time air pollution levels and the warm-air set temperature—in various colors, and the color and brightness can be adjusted to individual preference via the mobile app. In addition, the 'HITIV Warm-Air Air Purifier' comes with a slim thickness of 13㎝ and is available in four vibrant colors—Porcelain White, Sand Beige, Suede Blue, and Pebble Grey—enhancing harmony with any interior.

A Coway official said, "We have introduced a convergence product to meet the needs of customers who want to maintain a warm temperature along with indoor air purification," adding, "Since the new product features rapid warm air, powerful cleaning performance, low noise, and a sophisticated design, we expect it to demonstrate new leadership in the premium air purifier market." 1588-5200