SK Magic has teamed up with the lifestyle brand ‘Wiggle Wiggle’ to unveil two distinctively designed water purifiers.
According to SK Magic, Wiggle Wiggle is a lifestyle brand that has gained great popularity among the MZ generation for its vibrant, pop colors and personality-packed designs. SK Magic pursued the collaboration with Wiggle Wiggle to reflect the demand of customers who want to create their own kitchen ambiance with a single water purifier.
The new lineup consists of two models—▲the ultra-compact direct-flow water purifier (WPU-JAC104S), which has become hugely popular for its small size, and ▲the mini water purifier (WPU-GBC102S)—both of which have earned recognition for their technological and design competitiveness at home and on the international stage. In particular, the ‘ultra-compact direct-flow water purifier’ won an Innovation Award at ‘CES 2024,’ the world’s largest electronics show held this past January in Las Vegas, USA, and surpassed 15,000 units sold within a month of its launch this past March, proving highly popular in the market. The ‘ultra-compact direct-flow water purifier’ is also notable for being the first in Korea to apply a ‘stainless steel vacuum system’ to enhance hygiene, while reducing its size to 60% of conventional direct-flow water purifiers. It is a perfect fit for those who want a spacious, roomy kitchen or who pursue a minimalist lifestyle.
The ‘mini water purifier,’ which is gaining popularity primarily among single-person households, has won the IDEA (Bronze) and the iF Design Award—two of the world’s three major design awards—earning global recognition for its design competitiveness. As a purification-only product that uses water pressure without electricity, it can be used with no worries about electricity bills or noise. Above all, since it requires no separate power supply, it can be installed without spatial constraints, and at 9.4 cm wide it is smaller and slimmer than a paper cup, allowing more efficient use of space. 1600-1661