Triple Black, a design home-appliance brand that reinterprets space, has launched four fans—'Wind Max,' 'Wind Gorilla,' 'Wind Pocket,' and 'Wind Band'—ahead of a summer expected to bring intense heat.
Triple Black, a renowned fan maker beloved for its 'Wind Flex' in 2020, has released the 'Wind Max,' a desktop-style fan that folds down for storage; the 'Wind Gorilla,' a cordless circulator optimized for camping and the outdoors with a freely bendable tripod; the 'Wind Pocket,' a portable cordless fan; and the 'Wind Band,' a neck-worn fan that leaves both hands free.
Building on the popularity of last year's Wind Flex series, the four fans were developed in a form that reflects consumers' requests. The Wind Max, an upgrade of the Wind Flex with a wireless remote and adjustable length for easy, convenient use in the bedroom and elsewhere, was released with stronger performance and design than existing cordless fans. In response to development requests for products suited to the camping and outdoor activities that surged in 2021, it introduced a freely bendable tripod so it can be attached however you like to a tent, tree, vehicle, and more, letting you enjoy cool outdoor activities even in the hot summer.
In addition, the 'Wind Pocket,' which weighs 125g and slips neatly into a pocket, focused on improving weight and durability so it can be used lightly anytime, anywhere, while the neckband fan 'Wind Band' innovatively improved on the weight and design of conventional necklace-style fans, crafted in a form that keeps both hands free while out and about or doing household chores indoors.
To mark the launch of the four new products, Triple Black is holding a 'Wind Island' event on the official Triple Black website, running a launch promotion with discounts of up to 47%.
A Triple Black marketing official said, "Our existing fan products have been greatly loved," adding, "In response, we reflected the diverse opinions of our existing customers to develop a variety of fans suited to consumers' tastes and lifestyles."
Meanwhile, DADA M&C is a specialized subsidiary established by CJ ENM to strengthen its media commerce competitiveness. It is an e-commerce company that combines video content production with the video commerce business. Its private-brand (PB) portfolio includes 'Triple Black,' a small home-appliance brand covering shavers, vacuum cleaners, and more; the massager brand 'Yourpiece'; the women's trunk brand 'Nareun'; and the smart scalp-care device brand 'Filizer.' In its video content production division, it has formed the 'DADA Studio' team, which serves as both its own YouTube channel and a video production studio. Through its proprietary platform 'DADA Pick,' it is expanding its business in various directions, including e-commerce, video commerce, and brand operations.
▲ The 'Wind Max,' a desktop-style fan that folds down for storage
▲ The 'Wind Band,' a neck-worn fan that leaves both hands free