KSW Co., Ltd. (KSW), a specialized wallpaper group, has confirmed the launch of 'GranD,' a premium wallpaper that is highly resistant to everyday scratches and staining.
Set to launch this June, 'GranD' is a product with enhanced durability and installation performance. It features a high-strength design that increases resistance to dents caused by furniture impacts and to pet scratches. In addition, the new 'GranD' product is designed with an 'Easy Clean' function for convenient stain management, and it is also notable for reducing the maintenance burden. The surface design is based on a plaster-wall texture, which has been highly favored in the interior market recently. A three-dimensional embossed texture creates a surface design with a sense of depth, and it is designed so that the texture and shadows are accentuated under indirect lighting, enhancing the spatial styling effect. The improved installation performance is also noteworthy. All KSW 'GranD' products use non-woven fabric to improve installation stability and ease of work, and installation quality has been perfected through in-house installation testing and on-site verification. Production is carried out using equipment from the UK's Emerson & Renwick. High-precision embossing is achievable, enabling even more three-dimensional texture expression. KSW plans to meet premium interior demand with trend-driven patterns and color compositions.
Chairman Park Sik-soon said, "We developed 'GranD' based on the technological capabilities and quality trust we have accumulated in overseas markets," adding, "Going forward, we will establish a new standard for the premium wallpaper market with GranD and further strengthen our market position based on our technological capabilities and quality competitiveness."
Meanwhile, KSW is the No. 1 wallpaper exporter, supplying products to major markets such as Europe and the United States and securing global competitiveness. Along with this new product launch, the company plans to embark on a full-scale market push. It also plans to strengthen its brand marketing by appointing comedian Park Soo-hong and his daughter Jae-i as its exclusive models. 031-8042-3329