Global home furnishing company IKEA is launching the limited-edition collection 'BASTUA' together with Finnish lifestyle brand Marimekko.

IKEA planned the collaboration with Marimekko to showcase the Nordic well-being culture rooted in the sauna. Building on a shared desire to create a better life at home, the two companies combined IKEA's home furnishing expertise with Marimekko's print design to create a wide range of products that let you enjoy meaningful rituals for yourself. The collection name 'BASTUA' is the word for 'sauna' in the Småland region of southern Sweden, where IKEA was founded.

'BASTUA' features colorful, diverse prints that Marimekko designed anew for its very first collaboration with another company. In particular, the vibrant prints inspired by the leaves of the 'rhubarb' plant, commonly seen around Finnish sauna buildings, fully capture beautiful nature and the peaceful atmosphere of the sauna. Marimekko's new prints can be found on a variety of products, including the 'FRAKTA shopping bag,' one of IKEA's signature items.

Key products in this collection, which comprises furniture, glassware and textiles, include: ▲a shower curtain with a rhubarb-leaf pattern that adds vitality to the bathroom; ▲towels and a sauna bucket ideal for enjoying a sauna or a simple bath; ▲serveware such as glasses, a water bottle and a tray that make relaxation more enjoyable; ▲a bench and side table that highlight clean Nordic design; and ▲cushions perfect for spending comfortable moments.

Henrik Most, Creative Leader at IKEA, said, "IKEA joined hands with Marimekko to develop a well-being-focused collection to help many people feel the joy and pleasure that meaningful self-care rituals bring," adding, "We hope you will use the BASTUA collection to make your home an even more inspiring and cozy space and take time to recharge for yourself."

Rebekka Bay, Creative Director at Marimekko, said, "We worked to capture in the BASTUA collection Marimekko's philosophy of adding joy to people's lives through bold prints and colors, as well as our identity as a Finnish brand," adding, "We hope you will create meaningful everyday moments with the variety of products that offer a glimpse into Nordic sauna culture."1670-4532