The Finnish hardwood flooring 'TIMBERWISE,' presented by Nature & Hyejong, is gaining popularity, particularly in the Gangnam reconstruction market.
Recently, Nature & Hyejong's 'Timberwise' has drawn even greater attention after being adopted as an interior option at 'The H Firstier IPARK,' built through the reconstruction of the Gaepo Jugong Complex 1 in Gaepo-dong, Gangnam-gu, Seoul. Four oak patterns of 'Timberwise' were introduced for the various unit sizes, and the 'Oak Select Grey' pattern was actually installed in the 84㎡ type at the model house, catching the eye. 'The H Firstier IPARK' is an apartment complex built by the Hyundai E&C consortium (Hyundai E&C · HDC Hyundai Development Company), consisting of 74 buildings ranging from 4 basement levels to 35 above-ground floors, with a total of 6,702 households in exclusive-use areas of 34–179㎡P—the largest single complex in Gangnam. 'The H Firstier IPARK' became a hot topic at its recently unveiled model house, showcasing not only various specialized designs but also top-tier premium options.
The product presented by Nature & Hyejong as an interior option for 'The H Firstier IPARK' is the top-grade luxury line among the 'Timberwise' product range. The product is made up of a total thickness of 14.5㎜, including 7-ply original Finnish birch plywood (9㎜) and a 3.5㎜ solid wood top layer, giving it outstanding durability and exceptional quality. In addition, it is applied in wide dimensions not found in ordinary flooring—185㎜ in width and 1,818–2,180㎜ in length—setting it apart and creating a sophisticated, upscale space. A Nature & Hyejong representative said, "Finnish hardwood flooring Timberwise has already proven its quality with its outstanding quality and design, having been applied last year to 114 households of the 244㎡ type at Nine One in Hannam-dong, one of the finest residential areas in the country."
Meanwhile, Nature & Hyejong's 'Timberwise' was first introduced to the domestic flooring market four years ago and raised its brand awareness through word of mouth. It features overwhelming price competitiveness compared to other companies' imported hardwood flooring, as well as around 100 colors and a diverse lineup ranging from standard flooring designs to herringbone and design patterns. In addition to the Finnish hardwood flooring 'Timberwise,' Nature & Hyejong introduces various hardwood floorings to Korea—such as the Italian hardwood flooring 'Itlas' and the German hardwood flooring 'Parkett Hirt'—earning favorable reviews from consumers. 02-548-2419
▲ Oak Classic Herringbone ▲ Oak GREY
▲ Ash olive
▲ Ash POLAR