Fitpet, a pet healthcare startup, has launched 'Heytail,' a petterior (pet + interior) brand, and released four pet bathing products.
For its first lineup, 'Heytail' has prepared four products that combine meticulous functionality with sophisticated style for bathing pets: ▲a foldable tub ▲a compact bath chair ▲a bath mat ▲a quick-dry towel. A Fitpet representative said, "We designed these products functionally, taking into account pets' body types and behavioral characteristics," adding, "With sophisticated styling—from curved finishes and simple design to a soothing pastel-toned green color—they can enhance the completeness of your interior."
First, Heytail's 'foldable tub' offers two levels of height adjustment depending on the pet's body type and the owner's usage. In addition, the bottom surface is treated with a non-slip finish to prevent kneecap injuries caused by slipping, and it is equipped with a showerhead holder and a temperature-sensing plug that indicates the proper water temperature. A step was added to the tub's bottom so that water drains smoothly. The 'compact bath chair' features a highly breathable storage-type design, making it easy and convenient to store wet items after bathing. The 'quick-dry towel' uses 7mm micro-fine fiber fabric to minimize dust scattering and boasts strong absorbency for quickly drying fur. The 'bath mat' adds a wave pattern to its non-slip material to prevent the front paws from sliding, and it can be attached to the foldable tub for neat storage.
'Heytail' bathing products are characterized by their premium design—smooth curved finishes, simple styling, and a soothing pastel-toned green color that complements home interiors without disrupting them.
Park Chae-yeon, head of Fitpet's business growth division who planned the brand launch, said, "Heytail is a premium brand developed based on the deep understanding of pets that Fitpet has accumulated over the years, and we plan to introduce a variety of products that support a harmonious life between owners and their pets." 010-4731-0184
