Hanssem has launched four new brand-collaboration products with 'IDENEW,' the premium design furniture brand of Ohighm INT Co., Ltd., an interior furniture company.

Launched under the slogan 'Adding Design to Everyday Life,' the 'Hanssem X IDENEW Series' is a meeting that creates synergy between IDENEW's stylish design and Hanssem's trusted quality. Through it, customers can enjoy high-end design and premium-quality furniture at reasonable prices.

There are a total of four new products, consisting of the 'Neff Soft Goose Leather Sofa,' the 'Melty Fabric Module Sofa,' the 'Motte Fabric Bed,' and the 'Organic M Micro-Spring Mattress.'

The 'Neff Soft Goose Leather Sofa' is made with a special layered cushion designed with high-density soft foam and white goose padding, delivering a soft seating feel and allowing users to relax in comfort. A major strength is that it is made from Italian natural leather, offering a soft texture while also being easy to keep clean. It comes in two trendy colors: 'Snow Beige' and 'Tan Brown.'

The 'Melty Fabric Module Sofa' features a design that minimizes seams for a modern look, while the areas that come into contact with the body are shaped with natural curves, creating a more minimal and sophisticated space. It comes in two easy-to-style colors, cream ivory and soft gray, and is offered in a modular form that suits the user's lifestyle, giving an even wider range of choices.

The 'Motte Fabric Bed' is a premium fabric bed made with Poland's FEDER Easy Care premium fabric. It uses eco-friendly domestically produced filling materials and premium fabric containing not even 1g of synthetic adhesive, making it safe from the risk of pollutants while boasting sturdy durability. The 'Organic M Micro-Spring Mattress,' which pairs well with it, applies fourth-generation micro-springs in addition to pocket springs to support the user's body seamlessly and densely, delivering a balanced and refined lying-down feel. Another distinctive feature is that options are available so users can choose the thickness and firmness according to their preferences.

To mark the launch of the new products, Hanssem Mall is offering a 'Photo Review Event' until July 31, in which participating customers will be entered into a drawing to win generous prizes such as the LG StanbyME, Nespresso Vertuo, and Dyson Airwrap.

A collaboration manager said, "The collaboration products between Hanssem and IDENEW will continue to expand. We plan to further target not only all age groups but also newlyweds and young couples in their 30s and 40s, who form the key overlapping target audience of both brands. Going forward, we will strive to provide more beautiful and practical furniture at reasonable prices from the consumer's perspective."

▲ Neff Soft Goose Leather Sofa