Casamia, the total living and lifestyle brand of Shinsegae Casa, is enjoying an enthusiastic response from customers with a premium furniture collection unveiled through collaborations with renowned overseas designers.
This past February, Casamia successively launched new products in its Designers Collection, created in collaboration with globally acclaimed designers. Backed by their sensuous design and differentiated product appeal, these items are drawing strong response during the peak wedding and moving season. In particular, the 'MK2' dining series—developed in collaboration with Japanese designer Mikiya Kobayashi, who works primarily with solid wood—features soft, natural colors and refined design grounded in a soft modern style. Its strengths are widely praised: a luxurious atmosphere completed with deep colors that bring out the beautiful natural grain of solid wood and with delicate finishing, along with the way it blends naturally into interiors of various tones and manners. The 'Aurora Bedroom' collection, developed in collaboration with world-renowned designer Patricia Urquiola, is also showing steady growth, with weekly sales rising by roughly 40% or more since its full-scale launch. The 'Aurora' bedroom collection proposes a new sensibility that sets it apart from conventional bedroom furniture through its distinctive design, unique colors, and diverse use of materials. In particular, Patricia Urquiola's signature original silhouettes further accentuate the mix-and-match of colors and materials, and the collection is rapidly gaining popularity in step with recent consumption trends. The success of the Designers Collection is attributed to the spread of a consumption trend that—amid the recent polarization of consumption—prioritizes value over price and places importance on tastes that differ from others. In particular, positive reactions have continued, centered on younger customers who prefer good quality and rare designs.
An official from Shinsegae Casa stated, "Drawing on furniture-making expertise and planning capabilities accumulated over a long period, Casamia continues to present high-quality premium furniture with a distinctive design sensibility," adding, "Through various endeavors, including collaborations with renowned overseas designers, we will strengthen Casamia's unrivaled value and further solidify our standing as a premium design furniture brand in the interior market." 1566-0228