Hyundai Livart has launched its new sofa, the 'Grandioso Origin.' It is the latest addition to the 'Grandioso' sofa series, which has remained a flagship product since its first release in 2016.
The new product uses premium Italian full-grain natural leather to further enhance its luxurious feel. It also features a high-back design that provides stable support from the head to the lower back, with a tall backrest that delivers excellent seating comfort. According to the company, the backrest cushions are filled with duck down, offering a comforting sensation as if the body is being gently embraced.
In addition, the new product applies colors from the 'Livart Color Palette' to emphasize its modern design. The Livart Color Palette is a color manual developed in-house last year by Hyundai Livart in partnership with the British architecture and interior design firm Ab Rogers Design.
The Grandioso Origin comes in four colors—'Gull Feather White,' 'Granite Brown,' 'Sea Rock Grey,' and 'Midnight Indigo'—all achromatic tones that convey a calm, understated feel.
The product is available at Hyundai Livart's offline stores nationwide and its official online mall, 'Livart Mall.' Prices start at 2.35 million won.
Through Hyundai Livart's 'Next-Day Delivery' service, customers in the Seoul metropolitan area—including Seoul, Gyeonggi, and Incheon—can receive the product the day after purchase. For regions outside the metropolitan area, customers can select a desired delivery date starting three days after purchase.
A Hyundai Livart official said, "We are introducing the new Grandioso sofa, which emphasizes colors and a design well suited to modern living room interiors," adding, "We will continue to introduce a variety of new home furniture products that reflect the latest trends."