Hwashin Ceramic Co., Ltd., a building-materials distribution company, announced the launch of its premium bath & kitchen brand 'LAUCHE.'
LAUCHE, a brand-name renewal of its predecessor 'Hwashin Total Bath (HSTB),' takes 'Hotelize your place. it is captivating' as its motif, presenting products with a sensibility that brings the luxurious experience of a hotel into everyday life. Furthermore, rather than being limited to bathroom materials, the brand aims to reinvent itself as a premium interior brand that encompasses the entire living space, and plans to introduce a wide range of products. In particular, the 'Coin Series'—one of LAUCHE's flagship series—is characterized by its durability, using brass to strike a balance between clean, uncluttered design and comfortable usability. Among these, the 'Coin Single-Hole Basin Faucet' boasts 8 color options, making it effective for creating a colorful bathroom interior. A LAUCHE representative added, "Based on data from products that have long been widely loved, we plan to release a diverse array of bathroom and kitchen materials that will continue to realize consumers' tastes," and, "With refined products rarely seen in the domestic market, we make it possible to hotelize everyday spaces, so please look forward to it."
Meanwhile, more details about the premium bath & kitchen brand 'LAUCHE' can be found on the LAUCHE website—newly opened this past May—as well as its official blog and social media. 02-6958-6933