Samhwa Paints Industrial announced that it has newly developed the '1200 Digital Color Palette,' a digital rendering of its color book.
A 'color book' is a compilation used by consumers to find a desired color or select a precise color. This '1200 Digital Color Palette' is a digital rendering of the 'Color Collection Plus 1200' that Samhwa Paints launched in February. In particular, Samhwa Paints' '1200 Digital Color Palette' organizes popular and wide-ranging color groups by tone, making it easier to use. In addition, it has the advantage of minimizing color differences caused by factors such as monitor brightness, allowing users to view colors similar to those of the actual color book on a standard monitor. Furthermore, the '1200 Digital Color Palette' applies a color utilization system that Samhwa Paints developed to actively respond to the digitalization of the industrial environment, and it is scheduled to be released within the year after undergoing standard monitor calibration to ensure stable color rendering.
Lee Sang-hee, head of Samhwa Paints' Color Design Center, said, "We plan to continue providing color services suited to the era of hyper-personalization, including online-based metaverse platforms and artificial intelligence (AI)." 02-765-3641