Recent wallpaper designs have been dominated by solid-color wallpapers based on the Nordic style. While the popularity of solid-color wallpapers is expected to continue in the second half of 2018, designs are moving away from the Nordic style to emphasize minimalism, presenting deeper, warmer colorways.
In particular, 2018 has seen a growing emotional value placed on the 'home.' The meaning of 'home' is shifting from simply being a place to rest to being 'the place where one comes closest to one's true self'—a space where one can focus and immerse oneself without interruption from anyone. 'Querencia,' meaning a space that brings rest and stability to a weary body and mind, is drawing attention as a new consumer trend. 'Querencia' refers to a bull's own private space in the bullring where it briefly catches its breath alone before its final battle. For modern people, 'Querencia' might be reading a book by soft lighting placed on a table, or returning home after a busy day's work to sit on the sofa, drink tea, and quietly rest. Accordingly, 2018 F/W wallpaper designs are characterized by reflecting this trend. Looking at recently unveiled wallpaper designs, they are being released with a focus on creating restful spaces, and warm colors that provide both stability and a comfortable feel are drawing attention. In addition, restrained motif expressions, materials inspired by nature, and soft pastel and neutral colors harmonize to create a comfortable healing space. As for accent wallpapers, following the first half of 2018, simple and modern styles remain dominant, with styles that clearly express individual taste while eliminating excess showing particular strength.
An industry insider said, "Recently, as personal happiness has become the most important part of life, spaces for oneself alone—away from a complicated and noisy daily life—are being emphasized. Furthermore, as the number of people who want to rest in the company of nature has greatly increased, wallpaper designs featuring materials and colors that suit this are gaining popularity among consumers," adding, "They mainly express tone-on-tone colors and the textures of natural materials as they are, and neutral colors such as green and ivory, which capture the feeling of nature and are easy on the eyes, are being introduced."
Beyond this, with consumers' heightened interest in product safety, eco-friendliness is being further emphasized, and reasonably priced duplex wallpaper continues to gain popularity among consumers, expanding demand.