Woodin HAUS (CEO Kang Won-sun) plans to fully expand the lineup of ‘Leaf,’ its interior film brand renewed in April last year to meet growing remodeling demand, starting in the first half of this year, thereby increasing points of contact with customers.
This brand renewal was carried out to establish Leaf as a brand capable of satisfying diverse consumer needs, at a time when Korea’s building maintenance, repair, and remodeling market is expected to grow to 37.08 trillion won by 2025. Through the brand renewal, Woodin HAUS plans to expand its interior film lineup and deliver a positive image to consumers based on a nature-friendly feel.
The renewed ‘Leaf Interior Film’ was born from inspiration drawn from the English word ‘Refresh,’ meaning ‘to make new,’ and the Spanish word ‘Reposo,’ meaning ‘rest, repose.’ It embodies the resolve to be reborn as a brand that refreshes spaces and offers rest, and it emphasizes health and freshness by using green, Woodin’s brand color, in its BI. In addition, ‘Leaf Interior Film’ realizes natural patterns, colors, and textures to create a luxurious and sophisticated space, and its excellent durability makes it easy to maintain. In particular, it prevents lifting caused by air bubbles so that even non-professionals can use it with ease, enhancing installation convenience. A Woodin official said, “Through this brand renewal, we hope our brand and products will be well conveyed to the many consumers planning their interiors,” adding, “We are about to strengthen our lineup by launching interior films in a variety of colors and textures, so we ask for your keen interest in the newly refreshed Woodin Leaf Interior Film.”
Meanwhile, Woodin HAUS is the interior brand of Woodin Co., Ltd., which has carried on a history of more than 40 years since its start as Taewon Timber in 1982. It offers a wide range of interior and exterior materials such as doors, pivot doors, moldings, boards, and German system windows, and it actively operates its showroom (located in Seo-gu, Incheon) as well as online channels including its website, Instagram, and YouTube. 032-583-0160