KCC (CEO Chung Mong-jin) has officially launched ‘Klenze,’ a high-end windows and doors brand, targeting the high-end premium windows and doors market, including reconstruction and redevelopment projects as well as upscale new-build complexes.
Inspired by the name of the renowned 19th-century German architect Leo von Klenze, ‘Klenze’ is a premium brand that presents the dignity of the window through the perfection of light and space. ‘Klenze’ seeks to differentiate itself from existing premium windows and doors under the mottos of ▲restraint rather than ostentation ▲understated detail rather than conspicuous style ▲a lasting ambiance rather than a fleeting stimulus ▲a quietly powerful aura rather than a flashy display. In particular, it reflects a sense of stable proportion and the beauty of symmetry in its work, and it embodies in its products the architectural philosophy of Klenze, an architect who closely explored light and space. It is also significant in that it sets a new standard of advanced technology and dignity for windows and doors—one of the most important elements that connect and complete the inside and outside of a living space.
The products are built on top-tier technology and quality, offering not only outstanding thermal insulation but also a spacious interior and expansive outdoor views. In addition, the composite construction of aluminum cap (Al Cap) and PVC satisfies both safety and sophisticated design. Beyond this, a diverse lineup of product options offers windows that can make the scenery outside the home and the space inside it stand out even more.
In step with the launch of the ‘Klenze’ brand, KCC also unveiled a new advertisement over the weekend. The new TV commercial for ‘Klenze’ features actress Kim Hee-sun, often called a byword for sophistication, as its model. The pairing of Kim Hee-sun—who has long established herself as a top model and leading actress in the entertainment industry—with Klenze, a high-end windows and doors brand that delivers the finest value, allows the model’s dignity and charm to be fully woven into the advertisement, effectively conveying Klenze’s message of ‘a dignity that stands out precisely because it is restrained and understated.’
A KCC official said, “Klenze is a premium high-end windows and doors brand that presents a new standard and dignity for windows and doors based on excellent technology and quality. As more customers in the windows and doors market seek premium brands, the high-quality brand Klenze is expected to draw attention going forward,” adding, “We plan to strive to meet our customers’ expectations with even more flawless quality and to lead the premium windows and doors market.” 02-3480-5000
