Focusing on space utilization that reflects the lifestyle of the pandemic era
KS Wallpaper has launched 'Premium Belluce,' the new 2021 product from its duplex wallpaper brand 'Belluce.' 'Belluce' is a brand highly popular among value-conscious consumers, as it uses only the highest-quality wallpaper paper.
The newly launched 'Premium Belluce' collection stands out for its 'HYBRID HOME LIFE' concept, which focuses on space utilization for the pandemic era in line with consumers' lifestyles. With the recent prolongation of COVID-19, the stay-at-home trend—including remote work, home training, home theaters, and home cafes—is becoming an established lifestyle worldwide. As a result, there is strong interest in multifunctional spaces where one can work, live, gather, and pursue hobbies all at home. The boundaries defining the roles of bedrooms, living rooms, and kitchens are disappearing. Free from fixed notions, people are tailoring spaces to their own living patterns—using the largest room as a workroom or dining room, or turning a face-to-face space where the kitchen and living room connect into a single space that feels like being in a cafe or restaurant—filling the home with their individual tastes. The home, which greets us at the start and end of each day, has evolved beyond a simple residence into a multi-purpose space, transforming into a hybrid space where one can spend the most comfortable moments.
Accordingly, reflecting these trends, the 2021 'Premium Belluce' collection is divided into four design themes: ▲Dear My Care place_ From, a relaxed space emphasizing rest ▲Dear My Work place_ From, a space harmonizing work and daily life ▲Dear My Concept place_ From, a space full of taste and stories ▲Dear My Creative place_ From, a space fostering hope and boundless creativity.
The KS Wallpaper Design Institute said, "With Belluce Premium, we focused on selecting highly versatile designs so that spaces can be composed with the greatest respect for individual taste. In particular, a key feature of this 2021 collection is that we packed the sample book thoroughly with interior tips, aiming to provide consumers with an interior guide for the pandemic era."
Meanwhile, KS Wallpaper has obtained Environmental Labeling Certification from the Ministry of Environment for all brands sold domestically, recognized for reducing hazardous substances and reducing living-environment pollution, thereby providing safe and highly reliable wallpaper. 031-642-6111
