Includes new colors such as the gold-chip patterned 'Bryce Copper' and the terrazzo-patterned 'Terra Blanc'
LG Hausys has launched 20 retail varieties of LG Z:IN E-Stone 'Viatera,' which faithfully recreates the luxurious patterns of natural marble.
LG Z:IN E-Stone 'Viatera' is a product made mostly of natural stone, distinguished by its rendering of the natural, luxurious patterns of genuine marble. With its wide range of patterns and colors, it suits everything from modern to classic spaces, while also offering excellent heat resistance and durability and standing up well to external impact.
With conventional natural marble, it is difficult to specify the desired color or pattern in the exact quantity needed, and when replacement is required, it is not easy to source the same product that was previously installed. Owing to issues with strength and processing as well, interior marble is increasingly used for kitchen countertops and bathroom finishes in practice. E-Stone, by contrast, is a premium-grade version of conventional interior marble, boasting strength comparable to topaz, sapphire, and emerald gemstones. In addition, with a content of more than 90% natural quartz-based materials, it looks like natural marble on the outside yet surpasses natural stone in durability and water resistance. In the past, acrylic-based artificial marble was widely used, but recently demand for E-Stone—which delivers a luxurious appearance—has been growing rapidly, centered on advanced markets such as North America and Europe.
The newly released retail 'Viatera' line reflects the latest design trends and consumer preferences, comprising a total of 20 varieties. The selection has been broadened with diverse colors and patterns, including 'Royal Marquina,' featuring a white long-vein pattern on a black base, and 'Cloud Storm,' which reproduces a leather texture. New patterns reflecting increasingly segmented consumer interior tastes are also included. Customers can now discover new options such as 'Bryce Copper,' which renders gold-chip colors and patterns even more vividly, and 'Terra Blanc,' with its trendy terrazzo pattern.
An LG Hausys official said, "With growing interest among general consumers in E-Stone—which elegantly expresses the textures and patterns of various natural stones while being more than 90% quartz for the added advantage of durability—we have introduced a diverse range of retail products," adding, "LG Z:IN E-Stone Viatera will add value to any space with the realism and elegance of natural stone and a solidity that endures over time." 080-005-4000
▲ Viatera Royal Marquina
▲ Viatera Cloud Dust
▲ Viatera Cloud Fog
▲ Viatera Terra Blanc