SK Magic has launched the 'New Mini Water Purifier (WPU-PBC204S),' which features a reduced size and a stylish Nordic-inspired design.

The 'New Mini Water Purifier' stands out most for its compact, slim design, measuring just 9.5 cm wide so it can be installed even in narrow gaps—reducing the size to about 80% of the company's previous models. The 'New Mini Water Purifier' allows kitchen space to be used more freely, targeting single-person households, singles, and customers pursuing a minimalist lifestyle who feel burdened by the size of a water purifier. The new product enhances its interior appeal by applying the stylish design and colors of Scandinavia, and adds a mood lighting function with two-level brightness adjustment, elevating the elegance and value of the user's space. It also comes in three emotive colors—▲Pastel Blue ▲Pastel Pink ▲Natural White—broadening consumer choice. In addition, the new 'New Mini Water Purifier' is a purified-water-only product that offers water dispensing in four graduated settings, from 120 mℓ up to continuous dispensing of 1,000 mℓ, and its stainless steel direct-water line, which is resistant to contamination, corrosion, and bacteria, lets you use it without worrying about microplastics and other harmful substances. It also features a Cock UV Care function that automatically sterilizes the water-dispensing cock every two hours, keeping it clean and hygienic at all times. The filters include a Pre Block Carbon Filter and a Composite Nano PAC Filter. The total six-stage filtering system retains beneficial minerals while removing harmful bacteria, viruses, and more, providing clean and fresh water.

Meanwhile, SK Magic offers visit-based management services at intervals of 4 months (Managed Care type) or 12 months (Self Care type) depending on the customer's choice. In addition to the Managed Care service, the Self Care service—in which customers replace the regularly delivered filters themselves—also provides a free cock replacement once every 12 months along with professional visit management service. Rental fees start from ▲16,900 won per month (Self Care type, based on a 6-year mandatory use period) and ▲19,900 won per month (Managed Care type, based on a 6-year mandatory use period). More details about the product can be found at the official online mall. 1600-1661