Designs highly favored by consumers, carefully selected from the company’s own wood flooring patterns
Dongwha Enterprise (CEO Chae Kwang-byung) has unveiled its new residential tile flooring, ‘Natural Tile House.’
The new ‘Natural Tile House’ features a dimensional-stability layer that makes it suitable for Korean-style residential spaces, giving it the stability to resist deformation even under ondol (radiant floor) heating. The new ‘Natural Tile House’ is available in two patterns: ▲ House Square and ▲ House Wood. Of these, ‘House Square’ measures 600 mm (W) × 600 mm (L) × 3 mm (thickness), while ‘House Wood’ measures 152.4 mm (W) × 914.4 mm (L) × 3 mm (thickness).
‘House Square’ comes in stone patterns and ‘House Wood’ in wood patterns, each offered in four variations, carefully selected from the company’s own wood flooring patterns that are most favored by consumers—thereby enhancing customer satisfaction. In addition, the residential tile flooring ‘Natural Tile House’ also delivers on functionality. Thanks to special surface processing and coating, it is highly resistant to dents and scratches, and because contaminants are not easily absorbed, it is easy to maintain. Furthermore, as an eco-friendly product made with eco-friendly raw materials and plasticizers, it can be used with peace of mind even in homes with young children.
Lee Gil-yong, head of Dongwha Enterprise’s Building Materials Division, said, “With the launch of our new ‘Natural Tile House,’ we are now able to offer tile flooring for residential use as well, broadening the range of interior design choices.” He added, “Our existing commercial product ‘Natural Tile’ has also been fully renewed in both dimensions and patterns, which we expect will draw strong consumer interest.” More detailed information about the new ‘Natural Tile House’ is available on the Dongwha Natural Flooring website (www.greendongwha.com).
Meanwhile, founded in 1948, Dongwha Enterprise is a global company operating board and chemical businesses. It produces medium-density fiberboard (MDF) and particle board (PB), leading the domestic board market. In addition, it was the first in Korea to establish a laminate flooring plant, entering the building materials business and achieving vertical integration through the production of high-value-added products. Since the 2000s, it has actively expanded overseas, establishing itself as a global leader in the industry. Furthermore, starting with the production of eco-friendly resins, Dongwha Enterprise has advanced its capabilities in the chemical sector, producing electrolytes—a key material for batteries—as well as fine chemical products and surface materials. It currently operates production bases in Finland, Hungary, and elsewhere. 1899-2837
▲ Natural Tile House Square
▲ Natural Tile House Wood