Hanssem Co., Ltd., a total home interior specialist, has launched ‘Matte Warm Cotton,’ a new matte product in its ‘Euro Kitchen’ series. Hanssem is a traditional powerhouse that holds an overwhelming No. 1 market share in Korea’s kitchen interior market. It introduced the so-called ‘block-type kitchen,’ which installs upper and lower cabinets above and below the sink—a first in Korea—thereby bringing the concept of ‘space’ to the kitchen.
The Euro Kitchen series is a flagship product representing Hanssem, Korea’s premier kitchen brand, which has long studied the Korean lifestyle and the Korean-style kitchen. Its defining feature is that it can be designed to fit each customer’s individual needs and lifestyle, allowing custom design of various elements such as layout, color, material, and design. Among these, Euro 300 is a popular product among households aged 35 to 45, offering high value-for-money satisfaction thanks to its outstanding quality. Its minimal and simple design helps complete an even cleaner interior, and premium-grade products are used for frequently used kitchen equipment such as faucets and cooktops to enhance satisfaction. The newly launched Euro 300 Matte Warm Cotton is characterized by its matte white finish. By lowering the yellow saturation from the color of the existing ‘Matte White’ product, it achieves a softer, warmer white. Customers can choose from a variety of specialty cabinets, including a module open cabinet that allows items such as plates, teacups, and wine to be stored in a display format, and a stacked pantry that enables efficient storage.
A Hanssem official said, “As a leader in Korea’s kitchen interior industry, Hanssem proposes customized kitchen solutions so that customers can design a kitchen that reflects their own way of life,” adding, “We hope that customers can complete a diverse range of lifestyles with Euro Kitchen, including the newly launched Matte Warm Cotton.”
Meanwhile, Hanssem is running the campaign ‘Curation Kitchen Tailored to Your Lifestyle, NO.1 KITCHEN Hanssem Euro.’ This campaign particularly reflects the expanding meaning of the kitchen in modern society. As lifestyles become more diverse, the kitchen is now more than just a space for cooking and dining—it can also be a place of recharge where family members communicate and relax together, or a hub for hobbies and healing.
Hanssem plans to actively appeal to consumers by promoting the distinctive strengths of Hanssem kitchens, such as its 54 years of know-how, innovative design, and custom-made production. It has also released a brand video containing the campaign message. The video depicts users with diverse lifestyles decorating and using their kitchens as fine-dining spaces, hobby spaces, and workspaces where they enjoy and share cooking, each infused with their own personality.
