'The Atelier Edition'
To Be Held on November 7
POSCO E&C will hold a launch event on November 7 for 'The Atelier Edition,' a high-end interior product developed through a collaboration with Teo Yang, one of Korea's leading interior designers.
Beginning with the memorandum of understanding (MOU) signed between POSCO E&C and Teo Yang Studio on May 12, the newly developed product is a premium interior package that combines Teo Yang's distinctive aesthetic with the identity of POSCO E&C's high-end residential brand 'HAUTERRE.' Teo Yang has established his own philosophy through exhibition collaborations with global brands such as Fendi and the Chanel Culture Fund, as well as through the spatial design of venues including the Gyeongju National Museum and the premium lounge at Lotte World Tower.
In particular, for this product Teo Yang oversaw the design of the entire residential space—not only the finishing materials throughout the space, but also the tone and mood for the furniture, lighting, and home styling. Through this event, POSCO E&C will unveil a 'complete edition product' that allows customers to own a residential space imbued with the sensibility of a world-class designer, as if owning a work of art.
The event will feature a variety of programs that let visitors experience the aesthetic of 'The Atelier Edition' with all five senses, including a presentation on the Atelier Edition by Teo Yang, 'Art Catering' that expresses the design concept through desserts, a 'Hang Drum' performance offering a serene resonance for contemplation, and an exhibition of Teo Yang's 'Eastern Edition' furniture.
Attendance can be applied for via a designated QR code, and those selected through a drawing will be notified separately.