CEO Cho Joo-wan Takes the Stage as a Speaker at CES 2025
Introducing a New AI Experience That Connects and Expands Diverse Spaces and Experiences
LG Electronics (CEO Cho Joo-wan) held its LG World Premiere at CES 2025 under the theme ‘Life’s Good with Affectionate Intelligence.’
The LG World Premiere is an event that introduces LG’s innovations and vision for the future to global media and partners ahead of the opening of CES. The event opened with a video under the theme ‘Less Artificial, More Human’ and a keynote address by CEO Cho Joo-wan. Cho emphasized, “A holistic experience in which products and services connect seamlessly across the various spaces of everyday life is precisely the distinctive customer value that Affectionate Intelligence can provide, and it is what sets it apart from other AI technologies.” Cho cited Connected Devices, Capable AI Agents, and Integrated Services as the essential elements for realizing this holistic experience, and also introduced the company’s efforts to secure them. In addition, Cho unveiled a strategic partnership with Microsoft (MS) to deliver integrated services. LG Electronics plans to lead innovation by combining the products it holds across diverse spaces—such as homes, vehicles, and commercial spaces—and the resulting customer insights with Microsoft’s AI technology to realize Affectionate Intelligence integrated services. LG Electronics then presented, through a short slice-of-life drama depicting a day in the life of one family from morning to night, a concrete look at how LG’s own AI vision and innovation aimed at ‘a better life for all’ come to life across various spaces.
Concluding his keynote, Cho stressed, “LG Electronics’ ultimate goal is to create a holistic customer experience through Affectionate Intelligence anytime, anywhere,” adding, “No matter how AI transforms our lives, LG Electronics will strive to deliver the unchanging value of ‘Life’s Good’ on the foundation of AI.”
▲ LG Electronics CEO Cho Joo-wan delivers a keynote address at the LG World Premiere event at CES 2025.