Sugatsune Korea, a premium Japanese hardware brand, is ramping up its customer-focused product experience service by operating a mobile exhibition vehicle (hereinafter "Showroom Car").
Unlike the previous approach, which required customers to travel to match an exhibition schedule or to visit the head office showroom in person, this service is drawing an enthusiastic response because customers can inspect and experience the products firsthand at the time and place of their choosing. In particular, a major advantage of the Showroom Car is that it enables on-site demonstrations in which customers can open and close the products right in the front yard of their office building to get a feel for how they operate. Because it allows customers to see for themselves the smooth movement, high-precision engineering, and premium finish and quality of the products—qualities that are difficult to convey through catalogs or photos alone—it has earned a reputation for being genuinely helpful to interior designers, architects, and construction contractors.
Sugatsune supplies hardware used in a wide range of projects, from high-end residential spaces and commercial interiors to premium furniture. This Showroom Car is loaded with hinges, sliding systems, dampers, and more—products with durability and precision high enough to be applied even in industrial equipment—allowing customers to experience high-quality hardware firsthand. Above all, the service is provided completely free of charge with an advance reservation, and booking is simple: just call Sugatsune Korea to receive a Google Form link and submit your request. The vehicle currently operates mainly in the Seoul metropolitan area, and visits to other regions are also possible by coordinating the schedule.
A Sugatsune Korea representative said, "We launched the Showroom Car service because we believe that the process of designers and contractors experiencing a product with their own hands serves as an essential basis for judgment when selecting specifications," adding, "Going forward, we plan to continue marketing activities that close the distance with our customers and offer proposals closely tailored to their practical work." 032-220-0603