'Namuh&Care (namuh&care)' is an innovative eco-friendly space care brand introduced by Organic Tree, responding to the needs of modern consumers who seek a healthy living environment. Creating healthy spaces through sustainable products made from natural materials, Namuh&Care presents a new paradigm for the harmonious coexistence of the environment and people. In particular, it contributes to consumers' healthy lives by developing products focused on improving indoor air quality and alleviating sick house syndrome.
Namuh&Care's flagship products are pine wallpaper and hinoki (Japanese cypress) wallpaper made from natural materials. Each is manufactured using pine and hinoki, respectively. These natural materials offer excellent antibacterial and deodorizing effects, helping to improve indoor air quality. A particularly noteworthy product is the air-purifying wallpaper, a functional eco-friendly natural wallpaper equipped with a patented air-purifying feature. The product applies innovative technology in which a patented substance treated onto the wallpaper adsorbs and decomposes harmful substances to purify indoor air. This is a new approach that goes beyond simply decorating walls to enhance the overall healthiness of a space.
In March 2020, Organic Tree sold off its existing silk and duplex wallpaper manufacturing business and began to focus on the natural wallpaper business. This resulted from recognizing the growing consumer demand for eco-friendly products and its social responsibility toward environmental protection. Currently, it integrates and operates its existing 'Namuh' and 'Namuh Plus Wallpaper' brands under 'Namuh&Care Wallpaper.' This brand integration is a strategy to respond to the increasing consumer demand for eco-friendly interior materials, and is part of an effort to strengthen brand identity and deliver a clearer message to consumers.
Namuh&Care is expanding its business scope beyond the wallpaper business to provide comprehensive eco-friendly interior solutions. The showroom opened last year in Nonhyeon-dong, Gangnam-gu, is a space that realizes this vision. At the showroom, consumers can experience comprehensive eco-friendly interior solutions, as it showcases not only wallpaper but also eco-friendly flooring and home furnishing products. In particular, it supplies a variety of eco-friendly materials at reasonable prices, such as Forbo Korea's Marmoleum and flooring from Belgium's Quick-Step, and Namuh&Care is working to make high-quality eco-friendly products accessible to more consumers.
In December 2023, Organic Tree received a Presidential Citation in the green technology category at the '2023 Awards for Contributions to Eco-Friendly Technology Promotion and Consumption Encouragement.' This was recognition of its achievement in minimizing carbon emissions through the development of natural wood-powder wallpaper that uses no PVC or plasticizers, and in producing products with outstanding design, quality, and ease of installation. This award officially recognized Namuh&Care's technological capabilities and its efforts to realize eco-friendly values, serving as an opportunity to further enhance the brand's credibility. In particular, Organic Tree developed and obtained a patent for functional adsorbent wallpaper that adsorbs and then decomposes harmful components through the adsorption function of natural polymer substances—the first of its kind in Korea. This is a prime example that clearly demonstrates the technological capabilities and innovation of the Namuh&Care brand. Namuh&Care's technological innovation carries great significance in that it goes beyond simply making eco-friendly products to provide active solutions that proactively improve the indoor environment.
Namuh&Care is a brand that aligns well with the current trend of growing interest in sustainable living environments. Since 2018, Organic Tree has supplied functional wallpaper meeting the Ministry of Land, Infrastructure and Transport's 'Health-Friendly Housing' standards to more than 10,000 units at new construction sites, continuing its green business achievements. This is an important example demonstrating the potential for applying eco-friendly solutions in large-scale residential spaces. Through continuous technological innovation and product differentiation, Namuh&Care is expected to play an important role in creating a healthy and sustainable living environment. In addition, it will strengthen its role as a company that fulfills its social responsibility by promoting the importance of eco-friendly living through consumer education and awareness activities. Through this, Namuh&Care is expected to establish itself not merely as a product supplier, but as a solution provider for healthy living and a sustainable future.
▲ Air-Purifying Wallpaper, Premium Natural Wallpaper, Light Beige
▲ Hinoki (Japanese Cypress) Wallpaper
▲ Pine Wallpaper, Urban Gray
▲ Pine Wallpaper, Jade Green
▲ Premium Hinoki (Japanese Cypress) Wallpaper, Hinoki