Zigbang announced the launch of its new smart door lock, the 'NEW Door Lock SHP-P52.' This is the first product Zigbang developed in-house after acquiring Samsung SDS's home IoT division.
Zigbang strengthened the product's competitiveness by considering both user convenience and eco-friendly elements. First, it incorporated a one-step fingerprint-recognition unlock and an instant-lock function. The door is designed to open by recognizing the user's fingerprint the moment they grip the handle, maximizing convenience, while the 'instant-lock function' secures safety by preventing intrusion by outsiders who might follow the user inside before the door locks. Security has also been reinforced, as hacking incidents involving home IoT devices have been increasing recently. Taking into account that a large amount of the user's sensitive personal information, such as fingerprints, is stored, all models have obtained KISA's IoT device security certification. In consideration of the eco-friendly trend, the company became the first in Korea to apply the European eco-friendly certification (RoHS), which limits the content of six substances harmful to the human body, including lead, cadmium, and mercury.
Zigbang expects to improve its profitability by fully launching home IoT devices. In particular, Zigbang set the new product's price reasonably in consideration of mass-market appeal. In addition, the company is developing the product so that it can be used not only in newly built apartments but also by residents of older apartments equipped with home networks, townhouses, one- and two-room units, and officetels. Going forward, Zigbang plans to pursue a 'mobile-first' strategy to innovate traditional home network systems. The company aspires to achieve form-factor innovation by considering the convenience of users familiar with mobile user interfaces and experiences (UI/UX). Through this, it anticipates being able to expand its share of the push-pull market.
A Zigbang official said, "The new smart door lock captures a reasonable price along with convenience, security, and eco-friendliness," adding, "We will continue to focus on the smart home business to solidify our No. 1 position in the push-pull market." 1661-8734