Hanssem, a home interior specialist, announced that it is stepping up its push into the office furniture market with the debut of its first office furniture line, the 'Immersion' series.
Hanssem's 'Immersion series' focuses on designing the work environment itself, going beyond mere office furniture. In particular, the company has positioned its 'home-like' style—which transplants the design and comfort proven in residential furniture into the office space—as a core competitive strength. The new 'Immersion' series concentrates on blocking out the factors that disrupt work focus. The new products stand out for building a refined work environment by applying three key solutions: ▲intuitive storage ▲tidy cable management ▲sightline blocking. The desks come in three types: ▲Standard ▲Motion Desk, and ▲4-Leg Motion Desk. Among them, the flagship '4-Leg Motion Desk' sheds the bulkiness of conventional office furniture and features slim, sophisticated legs, while being equipped with four motors to deliver wobble-free sturdiness and precise height adjustment. The 'Side Multi Cabinet,' launched alongside it, is a proprietary solution that simultaneously handles storage and space division (partitioning). In particular, the 'Side Multi Cabinet' is designed with a pegboard, enabling personalized 'deskterior' styling so users can adjust the space to suit their way of working. This reflects the idea that the psychological stability provided by an organized environment translates into greater work concentration. Alongside this product launch, Hanssem has set up a dedicated office furniture showroom on the first basement level of 'Hanssem Flagship Nonhyeon' in Gangnam-gu, Seoul. The showroom operates by advance reservation, where visitors can experience the products firsthand on-site.
A Hanssem official said, "We will transplant the expertise we have built up in the residential market into the office market to set a new standard for the work environment," adding, "Going forward, we will introduce a variety of products to lead the way in office environments that add value to users' work and lives."
Meanwhile, Hanssem plans to offer customized total solutions for a broad range of targets, from startups to large corporations, and to diversify its revenue structure into special-purpose furniture (B2B) sectors such as hotels, hospitals, and schools going forward. 1688-4945